// YOUR MENTOR
I'm Freya Stockman, a product designer who uses AI to lead my own team like a PM and ship code like an engineer. My honest prediction: design jobs will get harder to land without AI fluency. I’m on a mission to help designers navigate this shift. No gate-keeping. I translate what AI engineers do into something designers can actually use.
// RECENT TALKS
// BEGINNERS WELCOME
Direct AI across all three lanes — product, design, and engineering — so you can bridge the whole triad and stay self-sufficient.
MASTER
THE TECH
MASTER THE TECH
Understand how AI coding works — the tools, the lingo, and how engineers think. Explained simply.
BUILD A
2ND BRAIN
BUILD A 2ND BRAIN
Use AI coding tools to build context layers and systems your AI can run and scale — speeding up workflows and handing off the repetitive tasks.
DESIGN AT
AI SPEED
DESIGN AT AI SPEED
Go from idea to polished UI faster — wireframes, flows, and visuals, sped up with AI.
LEAD LIKE
A PM
LEAD LIKE A PM
Scope the work, break it into clear milestones, and lead delivery — even when there's no PM.
CODE LIKE
ENGINEERS
CODE LIKE ENGINEERS
Ship real, production-ready code that passes review. No messy AI output.
BUILD
APPS
BUILD FULL-STACK APPS
Take an idea all the way to a live product — build it, ship it, improve it.
// IN THEIR WORDS
// INSIDE THE COURSE
Approx. 3 hours of content and a lifetime of building.
.gif?v=3)
Develop Engineer Mindset
Understand how AI coding works and think like an engineer
- A Brand New World Is Forming — How AI is reshaping the product lifecycle and where designers fit in
- Tech 101: How AI Coding Actually Works — The 3 layers behind every AI system: files (brain), Cursor (hands), APIs & MCPs (nervous system)
- Coding Glossary For Dummies — Plain-English definitions for repo, branch, commit, PR, deploy and the dev workflow
.gif?v=3)
Setup Your Core Tools
Get your environment ready and create your quality protectors
- Install Your Command Centre — Get Cursor, Claude Code CLI, and GitHub set up and ready to go
- Cursor Tips — Shortcuts and patterns that make Cursor feel like an extension of your brain
- Claude Code Tips — Use Claude Code in the terminal for bigger jobs Cursor can't fit in context
- Voice Dictation for Vibe Coding — Talk to Claude Code faster than you can type, hands-free
- Codebase Enablement — Set up your project so Claude Code knows your patterns, conventions, and rules
- Your DON'T File — Create rules that stop Claude Code from making the same mistakes twice
Build Your 2nd Brain
Become the triad. Own end-to-end product delivery.
- Your Entire Job Is a Folder — Treat your work like a codebase — every doc, plan, and decision lives in files AI can read
- Anatomy of Skills — Reusable AI workflows you can call by name, like "/research" or "/design-review"
- Create Skills — Design It — Sketch out a Skill from scratch: input, instructions, output
- Create Skills — Strategise It — Decide when AI should ask, when to act, and when to stop
- Create Skills — Build It — Turn a Skill spec into a working command you can run from anywhere
- From Brief to Design Doc — Talk to your codebase in Cursor and let AI write the design doc with you
.gif?v=3)
Automate your job
Learn how to use APIs and plugins to build agents.
- Anatomy of Automations — How automations are built: triggers, actions, integrations
- Product Lifecycle Loop — Connect Figma, your ticket tool, and your codebase so Cursor sees the whole product
- AI Agents Running Autonomously — Let agents run jobs while you sleep — define the goal and the guardrails
.gif?v=3)
Ship Code Like An Engineer
How to ship your first Pull Request in Github end-to-end
- The 70-20-10 Rule — Know which problems to vibe-code, which to plan, and which to leave to engineers
- Create Implementation Plan — Turn a brief into a phased technical plan AI can actually follow
- Stress Test Your Plan — Catch the edge cases and gaps before you start building
- Start a New Project — The 5-step work loop: Open Repo → Pull Latest → Branch → Find File → Preview
- Implement Phase by Phase — Ship in small, reviewable chunks instead of one big AI dump
- Managing Visual Assets — Wire up images, GIFs, and design assets without breaking your build
- Feature Flags — ON/OFF Switch — Ship to prod safely behind a toggle so you can roll back instantly
- Commit & Push Changes — Save and share your work with clear commit messages AI helps you write
- Engineer Feedback Loops — Handle code review and feedback the way an engineer would
- Approved? Don't Forget E2E Testing! — Run automated tests that click through your app like a real user
- Handover vs Ship — When to merge it yourself and when to hand it off to your team
- Rapid Prototyping in Cursor — Build throwaway prototypes in 20 minutes to test ideas before committing
.gif?v=3)
Prove Your Impact
Run experiments and let data prove your designs work
- Track What Matters — Pick the metrics that prove your work is working
- Run Experiments — Set up A/B tests so data tells you which design wins
- A/B Experiments Reference — A library of common experiment patterns you can adapt
- Best Practices Reference — Sample sizes, hypotheses, statistical significance — what you need to know
- Experiment Procedure Guide — End-to-end checklist for setting up, running, and reading an experiment
- Read Your Results — Spot the difference between a real win and statistical noise
.gif?v=3)
Build A Full Stack App
Build apps from scratch and deploy them live
- Anatomy of an App: What Makes It Work — Frontend, backend, database, APIs — explained without jargon
- Scaffold Your App — Set up a fresh project with the boilerplate AI fills in for you
- Build Your Core Feature — Pick the one thing your app must do, build that first
- Add Breakpoints: Make It Responsive — Make your app work on mobile, tablet, and desktop
- Polish the UX — Loading states, error states, empty states — the details that make it feel real
- Brand It: Logo, Colors, Layout — Apply your brand system across the whole app
- Add Animations, Music & Motion — Small motion moments that make the app feel alive
- Build Your Landing Page — A high-converting landing page to send users to before signup
- Add Auth & Database — Login, signup, and storing user data so it persists
- Add AI Features — Plug in OpenAI/Anthropic to add AI features users can interact with
- Connect Payments & Booking — Take payments via Stripe and let users book or subscribe
- Deploy It: Get a Real URL — Push your app to Netlify or Vercel so anyone can use it live
// YOUR OPERATING SYSTEM
Each skill is a slash command you type in Claude Code — like /problem-reframe — and it runs the entire task for you. Explore the map, or switch to the flowchart view — tap any skill to see what it does.
// WHY THIS IS DIFFERENT
No more AI hype fatigue. The tools will keep changing — what you learn here doesn't.
FROM THE FRONTLINE
FROM THE FRONTLINE
The most current techniques used by real AI engineers at cutting-edge tech companies.
TIMELESS SKILLS
TIMELESS SKILLS
AI literacy that you can plug into any job or business.
INSTANT UPGRADES
INSTANT UPGRADES
Your entire system instantly gets smarter with every LLM model upgrade.
// START TODAY
- Lifetime access to all 7 course levels plus bonus content
- 103+ skills to streamline PM, design & vibe-coding tasks - download to use
- 20+ interactive voice-prompts - to help you get valuable context out of your head for each task
- Short activities with video instructions to guide you
- Get support anytime from Freya in Slack community
- Pay once. Updates forever.
- Upskill your entire team
- Enable them to think bigger with AI
- Create systems that support the whole team to be AI-native
- Live — virtual or in-person and available worldwide
- Personalised workshop activities tailored to your team’s tech stack & work
- Choose the skills to go deep on tailored to your team’s skill gaps
- Beginner-friendly — enabling first-time AI users
// WANT TO GO DEEPER?
Fast-track months of trial and error. Pick a date below to grab your spot.
// FROM A RECENT WORKSHOP
Two minutes with the designers and PMs who came to build — in their own words.
“I'm not technical” used to be a barrier. Now it's just a choice.